“In 2020, I didn’t believe there would be much of an impact yet, as I believe Google had also previously relied heavily on Page Experience and Page Speed factors when evaluating websites. But the whole machinery that Google set in motion with the promotion of the Core Web Vitals led to an unimagined progress in the optimization of these values for Cork Used Bicycles Shop many website owners, which also allowed Google to tighten the influence with the official rollout of CWV as official ranking factors executed in 2021. Yes, I think we are already seeing an impact and will feel it even more in 2022.”
Kathy BrownKathy Brown
“CWV may function as a tie breaker for highly competitive sectors, just as HTTPS has done. But improving CWV is going to help your bottom line more by delivering higher conversions than it will help your SEO.”
Bryan Grossbauch PhotoBryan Grossbauch
“CWV makes the most difference for sites that are in the red. If a site is relatively compliant, optimizing for that 5%, speed enhancement won’t do much at this point.”
“Not really. Anticipate it will increase in strength but not something that will send shock waves. It provides for clarity on measurement but as a relative factor don’t expect it to be a massive splash in impact.”
4. Now that Google has rolled out the last Core Update on November 17, 2021, what tips do you have to ensure website owners don’t experience any negative impact on their SERPs in the future?
“Any answer to that question would be highly speculative. I think a roadmap with which one is guaranteed not to feel any negative effects of Google updates, there will not be. The Internet is constantly in motion, websites are constantly being adapted, search intentions change and Google wants and needs to take this into account. This leads to updates and updates lead to changes. These will never have only positive effects. But if you work continuously on your own website, have your users in mind and listen to their wishes and expectations, do this better than the competition, then you will always move in the right direction and should not have to fear an upcoming update. Still, you should never expect to always win. And even if you are “hit” once, you should not try to find out “why”, because there will be no why. If the website is better than the competitors and everyone else recognizes that (topic: reputation), then it will go up again with another update.”
Kathy BrownKathy Brown
“Think also about having a page or an experience for each step in the customer journey. In our recent eCommerce Study we saw big gains by several informational sites in multiple eCommerce sectors for 2020. With the digitalization of the shopping experience, a trend already occurring – but then accelerated by the pandemic – these sites stepped into an informational gap for searches that we used to think of as transactional but are now interpreted by Google as having an informational aspect to them. Now its true that some of these informational (and affiliate) sites have lost some of their 2020 gains with the Core and Product Reviews Google Updates we had in 2021 – but this trend is worth paying attention to.