Remember a time when a small partner discussed the harvest of the chat.
User evaluations can help other users make decisions: Taobao, Meituan, and Koubei’s rules require users to complete transactions/consumption before they can evaluate, while Dianping.com’s rule is that only registered users can write reviews.
What are the advantages and disadvantages of the two rules?
Does Dianping need to change the rules?
Let’s talk about the conclusion first: both methods have their own advantages and disadvantages, but there is no need to modify the rules for public commenting. At present, this commenting method is more suitable.
Only after transaction/consumption can be evaluated:
Advantages: It is the user's real post-consumption evaluation, regardless of whether it is positive or negative, the evaluation has high credibility and high reference value, and can help others in their consumption decisions.
Disadvantages: There is no evaluation for untraded products, and there will be a cold start problem; non-e-commerce scenarios such as scenic spots or landmarks cannot be evaluated without consumption items.
Registered users can rate:
Advantages: The threshold for comments is low, even if the merchant has not opened online transactions, they can still comment, which provides convenient conditions for the precipitation of high-quality UGC content and consolidates the product positioning.
Disadvantages: merchants have a low phone number list threshold for positive reviews and advertising; there may be malicious negative reviews from competitors, which requires the support of a high-quality risk control system.
What are the means of public comment to ensure that it will not be praised?
Several aspects may be involved:
As the platform's monitoring and anti-cheating means, commenting, from a technical point of view, keyword identification, and account credit system do **
It is to provide merchants with another means to promote or to have additional promotion strategies for new stores, buy keywords, drive-through locations, and guide merchants to spend money in the right place