The situation was very different: Americans Phone Number List spent a third of their time online, but businesses invested a quarter of their budgets online. Over the years, there has been a natural realignment of these values. The last essential Phone Number List aspect, which immediately catches the eye when looking at the graphs: over the years not only digital has overtaken offline, but mobile has overtaken, in terms of time and investment, the desktop; today Phone Number List one third of the investment is on mobile advertising , less than one fifth on desktop.
The market is highly Phone Number List concentrated: 58% of online advertising spending in the United States is the prerogative of Google and Facebook , even if the first signs of a reversal of the trend are felt, with the emergence of new Phone Number List players able to compete with the two leaders new advertising investments ( Forbes ). According to data provided by the Internet Media Observatory of the Politecnico di Milano, advertising Phone Number List sales on the media in Italy in 2019 amounted to € 8.2 billion , marking a growth equal to zero compared to the previous year.
The relative weight of the various Phone Number List media varies with TV , which still accounts for 44% (it was 46%) of the total collection, substantially stationary (-2%) compared to the previous year, radio growing with + 5% ( and is worth 5% of the total), while the printed Phone Number List media continues in the negative Phone Number List trend that has lasted for many years, losing a further 1% compared to the previous year and now reaching 11% of the total collection.