You have your content marketing strategy documented. You know your tactics. That works content marketing works for you. What are you doing right now? Sit back, relax and watch your phone number list strategic content take the phone number list lead after a glorious lead? Well, yes but no too. It's time to become more strategic about how you work. As in, do the work. Let me explain.
Over the phone number list past few years, CMI has hit content marketers hard with the message that they need to have a documented content marketing strategy to be more successful. The phone number list study shows that 53% of the most effective B2B marketers have a documented content marketing strategy. In contrast, 40% of the phone number list least effective marketers have no strategy at all. In turn, all this documentation will save you time - sweet, sweet, precious time. You can focus this newly found time on creativity and developing more engaging content.
OK, get yourself a paper and a pen (or a pencil if you don't like the phone number list commitment). Or grab a whiteboard and markers. Then get your content team together and consider the next five steps in your workflow. Together, map the phone number list content development process – how it works or should work.
Review the phone number list diagram to identify any fat you can cut the phone number list way you do things. Star these areas and write down what you want to change. Then elect someone from your team to document your refined process. Whether it's writing down the steps in a Word document, drawing it by hand, or diagramming it phone number list as a flowchart using free software like Lucid chart, the important thing is to create something something that can be seen and referenced by your team whenever they need it.
With your workflow mapped, refined, and documented, share it with everyone and everyone who may be involved so they see the phone number list processes and know how to work better with your team. Documenting and sharing your content marketing workflow will save you important hours in the phone number list long run - hours that you and your team have already wasted searching for files, letting content sit because there was uncertainty about where to go. where it should go next, passing files because misunderstandings about who owns what and reworking content because a major player was not included in the phone number list approvals at the right time.