If any product wants to survive for a long time, it must realize the category email list closed loop and realization of the business model, otherwise it will be a false fire. Moreover, in the second half of the Internet, the demographic dividend has disappeared and the trend of product homogeneity has increased. Under fierce competition, only profitability can ensure that products can be preserved in the battlefield. The AARRR funnel model is a customer life cycle model category email list proposed by Dave McClure in 2007, which explains 5 indicators to achieve user growth, namely: Acquisition (acquisition),
Activation (activation), Retention (retention), Revenue (revenue), Referral ( Self-propagation), also known as the pirate model because of its category email list predatory growth pattern, can help us better understand how customers are acquired and maintained. We’ve discussed user activation and retention earlier, and in this post, we’ll move on to the second R in the model — monetization . The operation of Internet companies cannot generate electricity with love. The company needs to live, the category email list employees of the company need wages, and the investors of the company need returns.
All of these require the commercial realization category email list of the product. In September 2016, Wang Xing, CEO of Meituan-Dianping, proposed that China's Internet has entered the "second half", which has since developed into a view that is recognized by most people. The so-called "second half" of the Internet means that with the development of the industry, the competition in the industry is becoming more and more sufficient, the rigid needs of users have been basically met, the category email list demographic dividend of mobile users is slowly disappearing, and China's Internet has moved from.